Which of the following is FALSE concerning the providing of supporting evidence in a sales message?
A)Few people will believe general statements without the support of factual evidence.
B)Since research facts and figures can be boring, general remarks about superior durability and appearance are more effective.
C)Evidence presented must not only be authentic; it must sound authentic, too.
D)Not only do you have an obligation to give information, you should interpret it if necessary and point out how the information will benefit the receiver.

Question

Quizplus · Accepted Answer

This statement is false because general remarks about superior durability and appearance are not enough to convince customers. Providing factual evidence is crucial in persuading customers to make a purchase.

Which of the Following Is FALSE Concerning the Providing of Supporting