To overcome receiver resistance to a persuasive appeal,the price typically should be
A)mentioned early in the message to avoid the impression of deception.
B)delayed in the message until reader benefits have been established.
C)implied or stated in broad terms.
D)omitted from the sales message.

Question

Quizplus · Accepted Answer

Delaying the mention of price until after establishing the reader benefits can help to reduce receiver resistance. This is because the potential customer is more likely to be interested in buying the product or service after they have understood how it can benefit them, rather than being put off by the price before understanding the value. Additionally, delaying the mention of price can help to build anticipation and create a sense of desire for the product or service.

To Overcome Receiver Resistance to a Persuasive Appeal,the Price Typically