A market researcher who uses primary research may use which of the following methods?
A)Boolean logic, observational studies, the hidden Internet
B)Search engines, normative surveys, interviews
C)Stratified random sampling, website "hits," observational studies
D)Observational studies, experimental research, normative survey research

Question

Quizplus · Accepted Answer

Primary research methods directly collect new data from targeted sources. Observational studies involve directly observing and recording behaviors, while experimental research involves manipulating variables and measuring the resulting effects. Normative survey research involves asking participants about their attitudes or opinions. Therefore, D is the best choice as it includes all primary research methods.

A Market Researcher Who Uses Primary Research May Use Which