To overcome receiver resistance to a persuasive appeal,the price typically should NOT be
A)mentioned early in the message.
B)delayed in the message until reader benefits have been established.
C)associated with benefit to the reader.
D)broken down into a small, insignificant amount such as price per day.

Question

Quizplus · Accepted Answer

Mentioning the price early in the message can create resistance and cause the receiver to lose interest before the benefits have been established.

Answer: B 
 Delaying the price until after the reader benefits have been established can make the receiver more receptive to the message and understand the value of what they are being offered.

Answer: C 
 When the price is associated with a benefit to the reader, it can create a perception of value and make the receiver more willing to pay for the product or service.

Answer: D 
 Breaking down the price into a small amount such as price per day can make the overall cost seem more manageable and affordable, which may help overcome resistance.

To Overcome Receiver Resistance to a Persuasive Appeal,the Price Typically