A market researcher who uses primary research may use which of the following methods?
A)Boolean logic, observational studies, the hidden Internet
B)Search engines, Internet searches, and library catalog holdings
C)Observational studies, experimental research, normative survey research
D)Stratified random sampling, website "hits," observational studies

Question

Quizplus · Accepted Answer

Primary research involves collecting new data directly from the source. Observational studies, experimental research, and normative survey research are all methods of primary research. Boolean logic, search engines, website "hits," and library catalog holdings are all tools that can be used in the research process, but they are not methods of primary research. The hidden Internet and website "hits" are not commonly used methods in primary research.

A Market Researcher Who Uses Primary Research May Use Which