An elected official attends the opening of a drug treatment center and makes a speech stressing the importance of rehabilitation, hoping that media will cover the event. The elected official is engaged in securing __________.

Question

Quizplus · Accepted Answer

Earned media coverage refers to publicity gained through promotional efforts other than paid advertising, such as making speeches at significant events, hoping the media will cover it. This is what the elected official is doing by attending the drug treatment center opening and making a speech.

An Elected Official Attends the Opening of a Drug Treatment