According to your knowledge of the current patterns of media use, what strategy would best maximize the efficiency of a political candidate's election campaign?

Question

Quizplus · Accepted Answer

Earned media coverage, which is publicity gained through promotional efforts other than paid advertising, can significantly enhance a political candidate's visibility and credibility. This strategy leverages the power of news outlets and social media to spread the candidate's message organically, often resulting in a wider and more engaged audience.

According to Your Knowledge of the Current Patterns of Media