The process of measuring one's own services and practices against the recognized leaders in order to identify areas for improvement is ____.
A) industry analysis
B) trend analysis
C) benchmarking
D) environmental analysis

Question

Quizplus · Accepted Answer

Benchmarking is the process of comparing one's own practices and performance against the industry leaders or best practices to identify strengths and areas for improvement. Industry analysis and environmental analysis are broader assessments of the external factors that affect an organization, while trend analysis involves analyzing historical data to identify patterns and trends.

The Process of Measuring One's Own Services and Practices Against