Transaction Utility describes the scenario in which a consumer spends too much on a good.

Name: Transaction Utility describes the scenario in which a consumer spends too much on a good.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Transaction Utility refers to the perceived value or satisfaction a consumer experiences from the deal itself, not necessarily related to overspending, but rather to the perceived benefit of the purchase relative to its price.

Transaction Utility Describes the Scenario in Which a Consumer Spends