Payment decoupling is best described as:
A) The idea that losses hurt more than gains.
B) The idea that people suffer from the cognitive costs of choosing which bundle to purchase.
C) The idea that I take sunk costs into account when making consumption decisions.
D) The idea that the payment and consumption are separated by time and do not seem as closely linked.

Question

Quizplus · Accepted Answer

Payment decoupling refers to the concept where the act of paying for a product or service and the actual consumption of that product or service are separated by time, making the cost seem less directly associated with the use or enjoyment of the product or service.

Payment Decoupling Is Best Described As