The finding that individuals are willing to delay losses more than they are willing to delay gains is known as
A) The absolute magnitude effect.
B) The common difference effect.
C) Gain-loss asymmetry.
D) Prospect theory.

Question

Quizplus · Accepted Answer

Gain-loss asymmetry refers to the observation that people behave differently when facing potential gains compared to facing potential losses, with a particular tendency to prefer delaying losses more than they prefer delaying gains. This is part of the broader understanding of how individuals value gains and losses differently, a key aspect of behavioral economics and decision theory.

The Finding That Individuals Are Willing to Delay Losses More