Because cultural environments differ across the world:

Question

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Cultural environments differ across the world, which means that strategies, structures, and management styles that work in one area of the world may be inappropriate in another. It is important for companies to understand and adapt to the local culture when expanding globally. This can include changes in communication styles, marketing tactics, and management approaches. Ignoring cultural differences can lead to misunderstandings, mistakes, and ultimately, failure in the global marketplace.

Because Cultural Environments Differ Across the World