Marketing is the process of
A) promoting products through personal selling and advertising to develop and maintain favorable relationships with customers and stakeholders.
B) creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment.
C) delivering a standard of living to a society.
D) creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm's objectives.
E) focusing on customers' needs.

Question

Quizplus · Accepted Answer

Marketing involves all four elements of creating, distributing, promoting, and pricing products or services, with the ultimate goal of satisfying customers and building relationships with stakeholders in a constantly changing marketplace. Personal selling and advertising are just two of many possible promotional tools used by marketers. The delivery of a standard of living to society is not an accurate definition of marketing, and while focusing on customers' needs is important, it only addresses one aspect of the broader marketing process.

Marketing Is the Process of