A target market
A)involves a large number of customers.
B)is a specific group of customers on whom a company focuses its marketing efforts.
C)already has several competitors vying for customers' business.
D)is the same as a salesperson's prospective client list.
E)is a customer group classified as people with similar demographic characteristics.

Question

Quizplus · Accepted Answer

A target market is a specific group of customers on whom a company focuses its marketing efforts. It is not necessarily a large group of customers, but rather a specific segment that the company has identified as having particular needs or characteristics that can be met by the company's products or services.

A Target Market