Kashi Heart to Heart cereal is aimed at people concerned about their heart health. These people represent the Kashi
A) marketing mix.
B) marketing strategy.
C) target market.
D) marketing tactic.
E) consumer advocates.

Question

Quizplus · Accepted Answer

The target market refers to the specific group of consumers at which a product or service is aimed. In this case, the target market is people concerned about their heart health, who are more likely to be interested in purchasing Kashi Heart to Heart cereal. The marketing mix, marketing strategy, and marketing tactics are all elements of the overall marketing plan for the product, but do not specifically refer to the target market. Consumer advocates are individuals or organizations that promote consumer rights and protections, and are not directly related to the marketing of a specific product.

Kashi Heart to Heart Cereal Is Aimed at People Concerned