Boca Burger's website features information about products, recipes, and nutritional values, but customers cannot actually purchase products from the website. This website is most likely used primarily as a ____ marketing tool.
A)promotional
B)distributional
C)pricing
D)targeting
E)production

Question

Quizplus · Accepted Answer

The website provides information about products, recipes, and nutritional values, which are primarily used for promotional purposes to create awareness and interest in the Boca Burger brand. The fact that customers cannot purchase products from the website suggests that it is not used as a distributional/marketing tool. Pricing and targeting information is not explicitly mentioned on the website. The website also does not provide information about production processes, so it is unlikely that it is used primarily as a production tool.

Boca Burger's Website Features Information About Products, Recipes, and Nutritional