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StarKist Tuna Announced a Dolphin-Safe Policy and Stopped Buying Tuna

Question 56

Multiple Choice

StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about


A) target market selection.
B) the marketing environment.
C) the reduction of marketing costs.
D) marketing mix decisions.
E) efficiency in marketing activities.

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