The marketing concept is a management philosophy that affects
A) only marketing activities.
B) all efforts of the organization.
C) mainly the efforts of sales personnel.
D) mainly customer relations.
E) only business organizations.

Question

Quizplus · Accepted Answer

The marketing concept is a management philosophy that requires organizations to focus on meeting the needs of customers through all aspects of the organization, not just marketing activities. It affects all efforts of the organization, including product development, operations, customer service, and finance.

The Marketing Concept Is a Management Philosophy That Affects