Wonder introduced a new bread made with light whole wheat and packaged in smaller loaves as a response to the number of health-conscious customers who live alone. In this case, Wonder was most likely following the ________.
A) selling concept
B) production concept
C) marketing concept
D) customer concept
E) retailing concept

Question

Quizplus · Accepted Answer

The marketing concept focuses on meeting the needs and wants of customers, and it seems that Wonder developed the new bread in response to the demand of health-conscious customers who live alone.

Wonder Introduced a New Bread Made with Light Whole Wheat