In managing customer relationships, the three primary ways profits can be obtained are by
A)acquiring new customers, enhancing the profitability of new customers, and shortening the duration of relationships with existing customers.
B)enhancing the profitability of existing customers, eliminating customers who provide smaller profits, and finding new customers.
C)extending the length of relationships with customers, cutting organizational costs, and enhancing the profitability of new customers.
D)eliminating long-term customers who have decreased purchases, finding new customers, and increasing sales to existing customers.
E)enhancing the profitability of existing customers, extending the duration of relationships with customers, and obtaining new customers.

Question

Quizplus · Accepted Answer

The three primary ways to obtain profits in managing customer relationships are enhancing the profitability of existing customers, extending the duration of relationships with customers, and obtaining new customers. This choice provides a comprehensive and effective approach to managing customer relationships that focuses on improving the profitability of all customers, both new and existing, while also ensuring customer loyalty and retention through sustained relationship-building efforts. Eliminating customers or shortening relationships, as described in other options, can be counterproductive and may result in decreased profitability in the long run.

In Managing Customer Relationships, the Three Primary Ways Profits Can