Relationship marketing is short-term, mutually beneficial arrangements in which the buyer and seller focus on the creation of satisfying exchanges.

Question

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Relationship marketing is actually a long-term strategy that focuses on building strong, ongoing relationships between the buyer and seller, with the aim of creating loyal and repeat customers. It is not a short-term arrangement focused on immediate exchanges.

Relationship Marketing Is Short-Term, Mutually Beneficial Arrangements in Which the Buyer