Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport,such as hang-gliding,bungee jumping,skydiving,and motocross.Adrian Moss,EXperience Limited's owner,has just finished developing the strategic plan,including marketing objective of growing his customer base by 15% during the coming year.He believes that the best way of reaching that objective is to promote to the college-aged student.In the past,the majority of his sales have been to males under the age of 29,participating in hang-gliding and bungee jumping at various tourist locations.He wants to expand his skydiving and motocross tours,but isn't sure whether or not the expansion will be profitable.He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2.The information in EXperience Limited's database could be best used to develop
A)a TQM program
B)SWOT analysis
C)a marketing plan
D)a CRM program
E)an internal marketing program

Question

Quizplus · Accepted Answer

The information in EXperience Limited's database can be best used to develop a Customer Relationship Management (CRM) program. The database contains valuable customer information such as their preferences, past purchases, and demographics. This information can be used to tailor marketing strategies, promotions, and offerings to specific target groups, such as college-aged students. A CRM program can help EXperience Limited to better understand their customers, improve customer satisfaction, and ultimately increase sales, which aligns with their marketing objective of growing their customer base by 15%.

Scenario 2.2 Use the Following to Answer the Questions