In a period of economic recovery, the best marketing strategy for FedEx would be characterized by which of the following features?

Question

Quizplus · Accepted Answer

During a period of economic recovery, businesses need to be flexible in their marketing strategies to adapt to the changing market conditions. FedEx should be open to new opportunities and pivot its marketing strategies as needed to capitalize on a rapidly changing market. Being aggressive, practicing austerity, retrenchment, or boldness could limit its flexibility and hinder its ability to adapt to rapid changes in the market.

In a Period of Economic Recovery, the Best Marketing Strategy