Texas rice farmers wish to get their product into the Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government. The farmers are most likely to attempt to influence which aspect of the marketing environment?

Question

Quizplus · Accepted Answer

The Japanese government regulations are a political factor affecting the marketing environment, and the farmers would need to attempt to influence or work with the government in order to successfully enter the Japanese market.

Texas Rice Farmers Wish to Get Their Product into the Japanese