In its advertisements, Regent Hair Care Products claims that its KLTR-14 gel will restore the hair of bald men. Even though Regent shows supporting evidence in its ads, members of the National Advertising Review Board (NARB) believe the claim is unsupportable. What action can the NARB take?

Question

Quizplus · Accepted Answer

The National Advertising Review Board (NARB) can file a complaint with the Federal Trade Commission (FTC) if they find that a company's advertisement is making unsupportable claims. The FTC has the authority to regulate and enforce laws related to deceptive advertising. Therefore, option (B) is the best choice. The other options are not feasible or appropriate because forcing Regent to stop running the advertisement, fining Regent for each time the ad appears, or suing Regent in federal or state court would be premature and may not necessarily be the most effective or efficient option to address the issue.

In Its Advertisements, Regent Hair Care Products Claims That Its