When is the best time to deal with marketing exchange problems concerning ethics?
A)Right before the problem is made public
B)After the problem has received extensive media attention
C)Immediately after the problem is discovered
D)When lawsuits are brought against the company
E)During the strategic planning process

Question

Quizplus · Accepted Answer

Addressing ethical issues during the strategic planning process allows a company to proactively establish guidelines and prevent potential problems before they arise.

When Is the Best Time to Deal with Marketing Exchange