Bridgewater, Inc. produces its industrial components in several developing countries outside the United States. The majority of Bridgewater's customers are in the U.S. and Canada. One of Bridgewater's customers is Craft Care, who uses Bridgewater components in the production of child car seats. Recently, there was a recall of Craft Care's car seats due to serious injuries, which the company has traced back to Bridgewater's components. If Bridgewater knew about the faulty components, but failed to notify Craft Care, it would have been engaging in unethical behavior with regard to which of the following marketing issue areas?

Question

Quizplus · Accepted Answer

The unethical behavior in this scenario is related to the quality of the product. Bridgewater knew about the faulty components but failed to notify Craft Care, which resulted in serious injuries to children. This is a violation of ethical principles related to product quality and safety.