Kristen is the new marketing manager for the footwear division of her company and is currently planning next season's product lines. She needs to gain access to data about recent purchasing patterns in the industry but has a limited budget and time. Which type of data would be the best choice for Kristen to use in this situation?

Question

Quizplus · Accepted Answer

Secondary data is data that has already been collected and is available for use, which makes it a cost-effective and time-efficient choice for Kristen's situation. She can use sources such as industry reports or government statistics to obtain the necessary information about recent purchasing patterns in the footwear industry.

Kristen Is the New Marketing Manager for the Footwear Division