Grouping customers by how often they use a product or service is known as demographic segmentation.

Name: Grouping customers by how often they use a product or service is known as demographic segmentation.
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Quizplus · Accepted Answer

Grouping customers by how often they use a product or service is known as behavioral segmentation, not demographic segmentation. Demographic segmentation involves categorizing customers based on characteristics like age, gender, income, etc.

Grouping Customers by How Often They Use a Product or Service