The combination of direct marketing, advertising, sales promotion, publicity, and public relations is called the promotional mix.

Name: The combination of direct marketing, advertising, sales promotion, publicity, and public relations is called the promotional mix.
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Question

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The promotional mix refers to the blend of different marketing communication tools, including direct marketing, advertising, sales promotion, publicity, and public relations, used to achieve marketing objectives.

The Combination of Direct Marketing, Advertising, Sales Promotion, Publicity, and Public