Using heavy promotion during peak selling seasons and no advertising during slow times is referred to as pulsing.
Correct Answer:
Verified
Q71: The number of people who will see
Q72: The number of customers reached through outdoor
Q73: The Yellow Pages has excellent selectivity.
Q74: Outdoor advertising has poor selectivity.
Q75: If an entrepreneur uses heavy promotion during
Q77: Small businessses with a website face less
Q78: The most effective websites are those that
Q79: The goal of public relations is to
Q80: Publicity and public relations are different names
Q81: Publicity refers to activities that are designed
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents