If a company uses wholesalers and manufacturer's representatives as part of the channel of distribution,
A) this does not affect pricing.
B) the wholesaler's markups must be considered when establishing prices.
C) the company's prices will have no effect on the wholesaler's motivation to sell the product.
D) all of the above.

Question

Quizplus · Accepted Answer

The wholesaler's markups must be considered when establishing prices because they affect the final price to the consumer and the company's profit margins.

If a Company Uses Wholesalers and Manufacturer's Representatives as Part