If a small business is successful at differentiating its products, customers would
A) be less likely to pay a higher price for the company's products.
B) be more likely to pay a higher price for the company's products.
C) only be willing to pay the same price as competing products.
D) none of the above.

Question

Quizplus · Accepted Answer

When a business successfully differentiates its products, it creates a perceived value that can justify a higher price, as customers may be willing to pay more for unique features or benefits.

If a Small Business Is Successful at Differentiating Its Products