If a company's target market is lawyers in the Chicago metropolitan area the most cost effective advertising media would be
A) the Chicago Tribune metropolitan newspaper.
B) a billboard on a major highway.
C) an ad on a Chicago radio station
D) direct mail only to lawyers.
Correct Answer:
Verified
Q191: Media such as newspapers, magazines, and flyers
Q192: Billboards may be purchased in two forms-
A)
Q193: Poster panels are
A) billboards on which the
Q194: Painted bulletins are
A) billboards on which the
Q195: When selecting media, the entrepreneur should choose
Q197: The number of people who will see
Q198: The number of people who receive a
Q199: The circulation of a magazine is a
Q200: The number of customers reached through outdoor
Q201: If an entrepreneur wants to reach 50%
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