The ProMark Company manufactures a pencil that is about five inches long and has no eraser. It sells the product primarily to golf courses and universities. What type of targeting strategy is the ProMark Company using?
A)Extensive
B)Concentrated
C)Undifferentiated
D)Intensive
E)Differentiated

Question

Quizplus · Accepted Answer

The ProMark Company is targeting a specific market segment (golf courses and universities) with a unique product (short pencils with no eraser). This is an example of concentrated targeting strategy where the company focuses its marketing efforts on a single, unique segment of the market.

The ProMark Company Manufactures a Pencil That Is About Five