Volkswagen markets its Routan to large families, its R32 race car to men, and its Jetta to young singles. What targeting approach is Volkswagen using?
A) Concentrated
B) Strategic
C) Differentiated
D) Undifferentiated
E) Multisegmented

Question

Quizplus · Accepted Answer

Volkswagen is using a differentiated targeting approach because it is targeting several market segments with a different product for each segment.

Volkswagen Markets Its Routan to Large Families, Its R32 Race