Zerex markets its radiator liquid to different markets;one as a coolant and the other as antifreeze.Which of the following segmentation variables is Zerex most likely using?
A)Demographic
B)Psychographic
C)Environmental
D)Geographic
E)Behavioristic

Question

Quizplus · Accepted Answer

Zerex is most likely using geographic segmentation as it is marketing the radiator liquid as a coolant and antifreeze, which are both product functions that are tied to specific geographical locations that experience either hot temperatures or cold temperatures. For example, the coolant function caters to the needs of people living in hot regions, while the antifreeze function caters to those living in colder regions.

Zerex Markets Its Radiator Liquid to Different Markets;one as a Coolant