Justin Franklin's company is interested in locating areas where the average income is high, the average age range is 25-35 years, and the lifestyles of the people involve extreme adventures and dangerous leisure activities. His company would most likely find possible markets through
A)U.S. Census Bureau information.
B)geographic segmentation variables.
C)geodemographic segmentation.
D)climate information.
E)psychographic segmentation.

Question

Quizplus · Accepted Answer

Geodemographic segmentation combines geographic and demographic information to identify target markets based on their shared behaviors and attitudes. This approach would be the best fit for Justin Franklin's company in locating areas where the average income is high, the average age range is 25-35 years, and the lifestyles of the people involve extreme adventures and dangerous leisure activities. U.S. Census Bureau information and climate information may not provide the specific details about lifestyles and leisure activities that are needed for the company's research, while geographic segmentation variables may not take into account the demographic factors that would be relevant. Psychographic segmentation may be useful in identifying consumers' attitudes and values related to adventure and risk-taking, but it may not provide the geographic and demographic data needed to identify specific target markets.

Justin Franklin's Company Is Interested in Locating Areas Where the Average