Crest toothpaste is available in several different versions, such as Crest Whitening, Crest Tartar Control, Crest Whitening with mouthwash, and Crest Total Effects. Given these different variations of the product, it appears that the marketers of Crest are segmenting the market by using ____ segmentation.
A)behavioristic
B)product usage
C)benefit
D)end-purpose
E)advantage

Question

Quizplus · Accepted Answer

Crest toothpaste is segmented by benefit, as each version of the product provides a different benefit to the consumer (whitening, tartar control, etc.).

Crest Toothpaste Is Available in Several Different Versions, Such as Crest