Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packing, International Paper segments its market based on
A) customer size.
B) psychographics.
C) demographics.
D) use of product.
E) geographic location.

Question

Quizplus · Accepted Answer

International Paper segments its market based on the use of the product, specifically marketing newsprint to newspaper publishers and glass manufacturers that use it in packing. This indicates that the company is using a usage-based segmentation strategy.

Through Marketing Newsprint to Newspaper Publishers and Glass Manufacturers That