Bethlehem Steel provides steel for a variety of uses to its various customers. Customers have different needs for the steel and thus Bethlehem has to prepare the raw steel differently depending on how customers will use it in their production processes. The primary business segmentation variable in this example is
A) geographic location.
B) customer size.
C) product use.
D) customer importance.
E) organization classification.

Question

Quizplus · Accepted Answer

The primary business segmentation variable in this example is the product use, as the preparation of raw steel depends on how customers will use it in their production processes. Other variables like geographic location, customer size, customer importance, and organization classification may also be relevant but are not the primary segmentation variable in this context.

Bethlehem Steel Provides Steel for a Variety of Uses to Its