Guess? will be spending $22 million on marketing activities next year and expects to sell 30 million pairs of jeans. These 30 million pairs represent the company's
A)sales potential.
B)market potential.
C)sales forecast.
D)market sales.
E)selected market.

Question

Quizplus · Accepted Answer

The 30 million pairs of jeans represent the company's sales forecast, as it is a prediction of the amount of product that the company expects to sell. The $22 million spent on marketing activities is likely aimed at achieving this sales forecast. Market potential refers to the total amount of product that could be sold within a particular market, regardless of whether or not it is realistically achievable. Sales potential and selected market are not strong choices in this scenario. Market sales could be interpreted as the amount of revenue generated from sales, but this is not explicitly stated in the scenario.

Guess? Will Be Spending $22 Million on Marketing Activities Next