Katy Ramirez is a marketer for a company that produces in-ground swimming pools. When forecasting company sales, she finds a direct association between past sales and per capita income. Which sales forecasting technique is Katy using?
A)The Delphi technique
B)Executive judgment
C)Time series analysis
D)Market tests
E)Regression analysis

Question

Quizplus · Accepted Answer

Katy Ramirez is using regression analysis because she is identifying a direct association between past sales and per capita income, which can be measured and analyzed through regression analysis.

Katy Ramirez Is a Marketer for a Company That Produces