Purchasers who intend to use or benefit from the purchased product and do not buy products for business purposes are called the
A)ultimate consumers.
B)end-use consumption group.
C)business market.
D)household purchasing group.
E)organizational market.

Question

Quizplus · Accepted Answer

The term "ultimate consumers" refers to individuals or households that purchase products for their own personal use, rather than for business or organizational purposes.

Purchasers Who Intend to Use or Benefit from the Purchased