When a new variety of Kashi whole-grain breakfast cereals is first introduced,consumers will most likely engage in ____ when deciding whether or not to purchase this new product.
A)extended problem solving
B)limited problem solving
C)situational solving behavior
D)routinized response behavior
E)automatic processing behavior

Question

Quizplus · Accepted Answer

Limited problem solving is a type of consumer decision-making behavior that occurs when a consumer has some previous experience with a product category but considers a few different brands or products. When a new variety of Kashi whole-grain breakfast cereals is introduced, consumers may have some previous experience with Kashi cereals and consider the new variety along with other brands or varieties of cereal, leading to limited problem solving.

When a New Variety of Kashi Whole-Grain Breakfast Cereals Is