A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has expressed his or her
A) framing characteristics.
B) service characteristics.
C) consideration set.
D) evaluative criteria.
E) information search criteria.

Question

Quizplus · Accepted Answer

The buyer has listed specific attributes that the fax machine must have, which are evaluative criteria. These are the features that the buyer is using to evaluate different options and make a decision.

A Customer Shopping for a Fax Machine Tells a Salesperson