After purchasing a new Lexus, Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice. Brandon is experiencing
A) problem recognition.
B) cognitive dissonance.
C) internal search.
D) alternative evaluation.
E) framing.

Question

Quizplus · Accepted Answer

Brandon is experiencing cognitive dissonance, which is the psychological discomfort experienced when a person holds two or more contradictory beliefs or values. He is questioning his decision to purchase a Lexus after seeing an Infinity, which is a common symptom of cognitive dissonance.

After Purchasing a New Lexus, Brandon Sees an Infinity Pass