Changing people's attitudes toward a firm and its marketing program is
A) simple when advertisements are used.
B) impossible, even if the firm uses advertisements.
C) a long, expensive, and difficult task that may require extensive advertising campaigns.
D) unnecessary, since consumer attitudes are of little importance.
E) rarely attempted through the use of marketing practice.

Question

Quizplus · Accepted Answer

Changing people's attitudes toward a firm and its marketing program is a long, expensive, and difficult task that may require extensive advertising campaigns, as it involves changing ingrained beliefs and perceptions that customers have developed.

Changing People's Attitudes Toward a Firm and Its Marketing Program