Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?

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Levi Strauss' approach of marketing its denim jeans as a standardized product in all countries represents globalization of markets, which involves developing a standardized marketing strategy for a product across different countries with similar needs and preferences. This approach assumes that the world is a single market.

Levi Strauss Markets Its Denim Jeans in Many Countries and Develops