Scenario 9.2
Use the following to answer the questions.
KFC opened its first franchised restaurant outside of North America in England in 1964.Now,over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world.KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items.In the U.S. ,the menu at KFC is usually the same in all restaurants,with only a very few additional items available in different regions.However,when KFC first franchised into Asian countries,it added many unusual local delicacies to the menu-items such as fried octopus and squid.Additionally,the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store.This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product.
-Refer to Scenario 9.2.Which of the following alliances will KFC most likely utilize to guide its business transactions in Japan and China?

Question

Quizplus · Accepted Answer

KFC would most likely utilize the Asia-Pacific Economic Cooperation (APEC) alliance to guide its business transactions in Japan and China, as it is the alliance that includes most of the countries in the region where KFC operates. The other options listed do not apply to the countries where KFC operates or do not have a specific focus on the Asia-Pacific region.

Scenario 9.2 Use the Following to Answer the Questions